Tailored Marketing Solutions
Building brand recognition
Building brand recognition
Building brand recognition
Recruiting skilled personnel
Recruiting skilled personnel
Recruiting skilled personnel
Online-shop optimization
Online-shop optimization
Online-shop optimization
Our Achievements
in a nutshell
Our Achievements
in a nutshell
Our Achievements
in a nutshell
Building on Endress brick-and-mortar presence, we amplified Endress’s in-store expertise while expanding their reach through digital marketing.
Building on Endress brick-and-mortar presence, we amplified Endress’s in-store expertise while expanding their reach through digital marketing.
Building on Endress brick-and-mortar presence, we amplified Endress’s in-store expertise while expanding their reach through digital marketing.
Tailored content and locally targeted campaigns attracted new customers and strengthened loyalty, while performance marketing drove foot traffic and bridged the gap between physical and digital touchpoints.
Tailored content and locally targeted campaigns attracted new customers and strengthened loyalty, while performance marketing drove foot traffic and bridged the gap between physical and digital touchpoints.
Tailored content and locally targeted campaigns attracted new customers and strengthened loyalty, while performance marketing drove foot traffic and bridged the gap between physical and digital touchpoints.
Views on the most succesfull video
Views on the most succesfull video
Views on the most succesfull video
Qualified applications through recruiting
Qualified applications through recruiting
Qualified applications through recruiting
Branches actively involved
Branches actively involved
Branches actively involved
Industry Challenges
The garden and municipal equipment retail sector is undergoing rapid changes driven by digitalization, workforce shortages, and shifting customer behaviors. While the demand for high-quality products and expert services remains strong, overcoming these challenges is key to unlocking growth potential. In close collaboration with the Endress team, we tackled these hurdles head-on, setting new benchmarks for content provision among competitors.
Driving In-Store Traffic
Competitive Pricing Pressure
Attracting Skilled Personnel
From Product Line to
From Product Line to
Brand Narrative
Brand Narrative
Building Brand Recognition
Service Expertise
Our Service Expertise videos take viewers behind the scenes to showcase the craftsmanship and professionalism that define Endress. From routine maintenance to solving common issues with specific machines, these videos highlight the dedication and skill of our team. By offering insights into the service process, we build trust and demonstrate the value of our expertise, fostering a deeper connection between our brand and our customers.
Product Expertise
Our Product Expertise videos focus on keeping viewers informed about the latest products in stock, seasonal highlights, and current promotions. By showcasing the personal interaction between our sales team and customers, we emphasize the human connection behind every recommendation. These videos are designed to communicate not only the value of the products but also the personalized care and advice that customers can expect at Endress.
Building Brand Recognition
Building Brand Recognition
Service Expertise
Service Expertise
Our Service Expertise videos take viewers behind the scenes to showcase the craftsmanship and professionalism that define Endress. From routine maintenance to solving common issues with specific machines, these videos highlight the dedication and skill of our team. By offering insights into the service process, we build trust and demonstrate the value of our expertise, fostering a deeper connection between our brand and our customers.
Our Service Expertise videos take viewers behind the scenes to showcase the craftsmanship and professionalism that define Endress. From routine maintenance to solving common issues with specific machines, these videos highlight the dedication and skill of our team. By offering insights into the service process, we build trust and demonstrate the value of our expertise, fostering a deeper connection between our brand and our customers.
Our Service Expertise videos take viewers behind the scenes to showcase the craftsmanship and professionalism that define Endress. From routine maintenance to solving common issues with specific machines, these videos highlight the dedication and skill of our team. By offering insights into the service process, we build trust and demonstrate the value of our expertise, fostering a deeper connection between our brand and our customers.
Product Expertise
Product Expertise
Our Product Expertise videos focus on keeping viewers informed about the latest products in stock, seasonal highlights, and current promotions. By showcasing the personal interaction between our sales team and customers, we emphasize the human connection behind every recommendation. These videos are designed to communicate not only the value of the products but also the personalized care and advice that customers can expect at Endress.
Our Product Expertise videos focus on keeping viewers informed about the latest products in stock, seasonal highlights, and current promotions. By showcasing the personal interaction between our sales team and customers, we emphasize the human connection behind every recommendation. These videos are designed to communicate not only the value of the products but also the personalized care and advice that customers can expect at Endress.
Our Product Expertise videos focus on keeping viewers informed about the latest products in stock, seasonal highlights, and current promotions. By showcasing the personal interaction between our sales team and customers, we emphasize the human connection behind every recommendation. These videos are designed to communicate not only the value of the products but also the personalized care and advice that customers can expect at Endress.
Recruitment
Recruitment
To maintain operations across 20 locations and a workforce of over 300 employees, Endress faces the ongoing challenge of recruiting skilled and motivated individuals. In an industry where talent acquisition is critical, our recruitment campaign focused on aligning new hires with Endress’s culture and approach, ensuring seamless integration into the team and the ability to uphold the company’s high standards of service and expertise.
Our Achievements
Applications
Views throughout campaign duration
Qualified Hires
The Campaign
The recruitment campaign focused on two key roles essential to Endress’s operations: skilled sales professionals with a talent for customer engagement and mechanics driven by a passion for mechanical systems and problem-solving. Working closely with the Endress management team, we identified these critical hiring needs and developed targeted strategies to attract top candidates. Through a deep understanding of each group’s motivations and pain points, we created a data-driven campaign that leveraged Meta platforms to effectively connect with these audiences, ensuring a steady pipeline of qualified and motivated applicants.
Guido
Guido
Meet Guido, inspired by the spirited character from Disney's Cars. Guido is a 23-year-old mechanic with a passion for engineering that started before he could walk. His first words might as well have been, "4.2L Audi V8". After completing his vocational training, Guido has amassed five years of hands-on experience as a mechanic. But his day job is just the beginning—at home, five personal projects are waiting for his expert touch, ranging from restoring reliable 1960s diesel engines to perfecting the chip tuning on his daily driver. Guido thrives on challenges, tweaking ignition and fuel maps to squeeze every ounce of performance from his machines. While Guido’s heart beats for cars, he craves more than just routine "part-replacement" work. He’s driven by a need to tinker, experiment, and expand his understanding of mechanical systems across a variety of equipment. Ambitious and deeply curious, Guido is always looking for opportunities to challenge himself and grow his skills.
The Wolf
Jordan (aka The Wolf), is an ambitious and personable salesperson inspired by the charisma and tenacity of Jordan Belfort from The Wolf of Wall Street. Growing up as the son of a hardworking construction worker, Jordan saw firsthand the value of tools and equipment that could make tough jobs easier and more efficient. This upbringing instilled in him a deep respect for craftsmanship and a natural ability to connect with people who work with their hands. Now 28, Jordan is the epitome of a born salesperson— he could sell ice to an Inuit in the Arctic and make it sound like a once-in-a-lifetime deal. He knows how to tailor his pitch to each client, whether it’s a seasoned professional looking for a reliable Tractor or a business owner needing efficient gardening tools. For Jordan, selling isn’t about pushing products; it’s about understanding the customer’s needs and presenting solutions that add real value. Selling high-quality name brands makes him confident in his sales approach and helps create long-term value for his customers.
The Wolf
Guido
Guido
Meet Guido, inspired by the spirited character from Disney's Cars. Guido is a 23-year-old mechanic with a passion for engineering that started before he could walk. His first words might as well have been, "4.2L Audi V8". After completing his vocational training, Guido has amassed five years of hands-on experience as a mechanic. But his day job is just the beginning—at home, five personal projects are waiting for his expert touch, ranging from restoring reliable 1960s diesel engines to perfecting the chip tuning on his daily driver. Guido thrives on challenges, tweaking ignition and fuel maps to squeeze every ounce of performance from his machines. While Guido’s heart beats for cars, he craves more than just routine "part-replacement" work. He’s driven by a need to tinker, experiment, and expand his understanding of mechanical systems across a variety of equipment. Ambitious and deeply curious, Guido is always looking for opportunities to challenge himself and grow his skills.
The Wolf
Jordan (aka The Wolf), is an ambitious and personable salesperson inspired by the charisma and tenacity of Jordan Belfort from The Wolf of Wall Street. Growing up as the son of a hardworking construction worker, Jordan saw firsthand the value of tools and equipment that could make tough jobs easier and more efficient. This upbringing instilled in him a deep respect for craftsmanship and a natural ability to connect with people who work with their hands. Now 28, Jordan is the epitome of a born salesperson— he could sell ice to an Inuit in the Arctic and make it sound like a once-in-a-lifetime deal. He knows how to tailor his pitch to each client, whether it’s a seasoned professional looking for a reliable Tractor or a business owner needing efficient gardening tools. For Jordan, selling isn’t about pushing products; it’s about understanding the customer’s needs and presenting solutions that add real value. Selling high-quality name brands makes him confident in his sales approach and helps create long-term value for his customers.
The Wolf
Guido
Guido
Meet Guido, inspired by the spirited character from Disney's Cars. Guido is a 23-year-old mechanic with a passion for engineering that started before he could walk. His first words might as well have been, "4.2L Audi V8". After completing his vocational training, Guido has amassed five years of hands-on experience as a mechanic. But his day job is just the beginning—at home, five personal projects are waiting for his expert touch, ranging from restoring reliable 1960s diesel engines to perfecting the chip tuning on his daily driver. Guido thrives on challenges, tweaking ignition and fuel maps to squeeze every ounce of performance from his machines. While Guido’s heart beats for cars, he craves more than just routine "part-replacement" work. He’s driven by a need to tinker, experiment, and expand his understanding of mechanical systems across a variety of equipment. Ambitious and deeply curious, Guido is always looking for opportunities to challenge himself and grow his skills.
The Wolf
Jordan (aka The Wolf), is an ambitious and personable salesperson inspired by the charisma and tenacity of Jordan Belfort from The Wolf of Wall Street. Growing up as the son of a hardworking construction worker, Jordan saw firsthand the value of tools and equipment that could make tough jobs easier and more efficient. This upbringing instilled in him a deep respect for craftsmanship and a natural ability to connect with people who work with their hands. Now 28, Jordan is the epitome of a born salesperson— he could sell ice to an Inuit in the Arctic and make it sound like a once-in-a-lifetime deal. He knows how to tailor his pitch to each client, whether it’s a seasoned professional looking for a reliable Tractor or a business owner needing efficient gardening tools. For Jordan, selling isn’t about pushing products; it’s about understanding the customer’s needs and presenting solutions that add real value. Selling high-quality name brands makes him confident in his sales approach and helps create long-term value for his customers.
The Wolf
Guido
Guido
Meet Guido, inspired by the spirited character from Disney's Cars. Guido is a 23-year-old mechanic with a passion for engineering that started before he could walk. His first words might as well have been, "4.2L Audi V8". After completing his vocational training, Guido has amassed five years of hands-on experience as a mechanic. But his day job is just the beginning—at home, five personal projects are waiting for his expert touch, ranging from restoring reliable 1960s diesel engines to perfecting the chip tuning on his daily driver. Guido thrives on challenges, tweaking ignition and fuel maps to squeeze every ounce of performance from his machines. While Guido’s heart beats for cars, he craves more than just routine "part-replacement" work. He’s driven by a need to tinker, experiment, and expand his understanding of mechanical systems across a variety of equipment. Ambitious and deeply curious, Guido is always looking for opportunities to challenge himself and grow his skills.
The Wolf
Jordan (aka The Wolf), is an ambitious and personable salesperson inspired by the charisma and tenacity of Jordan Belfort from The Wolf of Wall Street. Growing up as the son of a hardworking construction worker, Jordan saw firsthand the value of tools and equipment that could make tough jobs easier and more efficient. This upbringing instilled in him a deep respect for craftsmanship and a natural ability to connect with people who work with their hands. Now 28, Jordan is the epitome of a born salesperson— he could sell ice to an Inuit in the Arctic and make it sound like a once-in-a-lifetime deal. He knows how to tailor his pitch to each client, whether it’s a seasoned professional looking for a reliable Tractor or a business owner needing efficient gardening tools. For Jordan, selling isn’t about pushing products; it’s about understanding the customer’s needs and presenting solutions that add real value. Selling high-quality name brands makes him confident in his sales approach and helps create long-term value for his customers.
The Wolf
Guido
Guido
Meet Guido, inspired by the spirited character from Disney's Cars. Guido is a 23-year-old mechanic with a passion for engineering that started before he could walk. His first words might as well have been, "4.2L Audi V8". After completing his vocational training, Guido has amassed five years of hands-on experience as a mechanic. But his day job is just the beginning—at home, five personal projects are waiting for his expert touch, ranging from restoring reliable 1960s diesel engines to perfecting the chip tuning on his daily driver. Guido thrives on challenges, tweaking ignition and fuel maps to squeeze every ounce of performance from his machines. While Guido’s heart beats for cars, he craves more than just routine "part-replacement" work. He’s driven by a need to tinker, experiment, and expand his understanding of mechanical systems across a variety of equipment. Ambitious and deeply curious, Guido is always looking for opportunities to challenge himself and grow his skills.
The Wolf
Jordan (aka The Wolf), is an ambitious and personable salesperson inspired by the charisma and tenacity of Jordan Belfort from The Wolf of Wall Street. Growing up as the son of a hardworking construction worker, Jordan saw firsthand the value of tools and equipment that could make tough jobs easier and more efficient. This upbringing instilled in him a deep respect for craftsmanship and a natural ability to connect with people who work with their hands. Now 28, Jordan is the epitome of a born salesperson— he could sell ice to an Inuit in the Arctic and make it sound like a once-in-a-lifetime deal. He knows how to tailor his pitch to each client, whether it’s a seasoned professional looking for a reliable Tractor or a business owner needing efficient gardening tools. For Jordan, selling isn’t about pushing products; it’s about understanding the customer’s needs and presenting solutions that add real value. Selling high-quality name brands makes him confident in his sales approach and helps create long-term value for his customers.
The Wolf
Guido
Guido
Meet Guido, inspired by the spirited character from Disney's Cars. Guido is a 23-year-old mechanic with a passion for engineering that started before he could walk. His first words might as well have been, "4.2L Audi V8". After completing his vocational training, Guido has amassed five years of hands-on experience as a mechanic. But his day job is just the beginning—at home, five personal projects are waiting for his expert touch, ranging from restoring reliable 1960s diesel engines to perfecting the chip tuning on his daily driver. Guido thrives on challenges, tweaking ignition and fuel maps to squeeze every ounce of performance from his machines. While Guido’s heart beats for cars, he craves more than just routine "part-replacement" work. He’s driven by a need to tinker, experiment, and expand his understanding of mechanical systems across a variety of equipment. Ambitious and deeply curious, Guido is always looking for opportunities to challenge himself and grow his skills.
The Wolf
Jordan (aka The Wolf), is an ambitious and personable salesperson inspired by the charisma and tenacity of Jordan Belfort from The Wolf of Wall Street. Growing up as the son of a hardworking construction worker, Jordan saw firsthand the value of tools and equipment that could make tough jobs easier and more efficient. This upbringing instilled in him a deep respect for craftsmanship and a natural ability to connect with people who work with their hands. Now 28, Jordan is the epitome of a born salesperson— he could sell ice to an Inuit in the Arctic and make it sound like a once-in-a-lifetime deal. He knows how to tailor his pitch to each client, whether it’s a seasoned professional looking for a reliable Tractor or a business owner needing efficient gardening tools. For Jordan, selling isn’t about pushing products; it’s about understanding the customer’s needs and presenting solutions that add real value. Selling high-quality name brands makes him confident in his sales approach and helps create long-term value for his customers.
The Wolf
Guido
Guido
Meet Guido, inspired by the spirited character from Disney's Cars. Guido is a 23-year-old mechanic with a passion for engineering that started before he could walk. His first words might as well have been, "4.2L Audi V8". After completing his vocational training, Guido has amassed five years of hands-on experience as a mechanic. But his day job is just the beginning—at home, five personal projects are waiting for his expert touch, ranging from restoring reliable 1960s diesel engines to perfecting the chip tuning on his daily driver. Guido thrives on challenges, tweaking ignition and fuel maps to squeeze every ounce of performance from his machines. While Guido’s heart beats for cars, he craves more than just routine "part-replacement" work. He’s driven by a need to tinker, experiment, and expand his understanding of mechanical systems across a variety of equipment. Ambitious and deeply curious, Guido is always looking for opportunities to challenge himself and grow his skills.
The Wolf
Jordan (aka The Wolf), is an ambitious and personable salesperson inspired by the charisma and tenacity of Jordan Belfort from The Wolf of Wall Street. Growing up as the son of a hardworking construction worker, Jordan saw firsthand the value of tools and equipment that could make tough jobs easier and more efficient. This upbringing instilled in him a deep respect for craftsmanship and a natural ability to connect with people who work with their hands. Now 28, Jordan is the epitome of a born salesperson— he could sell ice to an Inuit in the Arctic and make it sound like a once-in-a-lifetime deal. He knows how to tailor his pitch to each client, whether it’s a seasoned professional looking for a reliable Tractor or a business owner needing efficient gardening tools. For Jordan, selling isn’t about pushing products; it’s about understanding the customer’s needs and presenting solutions that add real value. Selling high-quality name brands makes him confident in his sales approach and helps create long-term value for his customers.
The Wolf
Guido
Guido
Meet Guido, inspired by the spirited character from Disney's Cars. Guido is a 23-year-old mechanic with a passion for engineering that started before he could walk. His first words might as well have been, "4.2L Audi V8". After completing his vocational training, Guido has amassed five years of hands-on experience as a mechanic. But his day job is just the beginning—at home, five personal projects are waiting for his expert touch, ranging from restoring reliable 1960s diesel engines to perfecting the chip tuning on his daily driver. Guido thrives on challenges, tweaking ignition and fuel maps to squeeze every ounce of performance from his machines. While Guido’s heart beats for cars, he craves more than just routine "part-replacement" work. He’s driven by a need to tinker, experiment, and expand his understanding of mechanical systems across a variety of equipment. Ambitious and deeply curious, Guido is always looking for opportunities to challenge himself and grow his skills.
The Wolf
Jordan (aka The Wolf), is an ambitious and personable salesperson inspired by the charisma and tenacity of Jordan Belfort from The Wolf of Wall Street. Growing up as the son of a hardworking construction worker, Jordan saw firsthand the value of tools and equipment that could make tough jobs easier and more efficient. This upbringing instilled in him a deep respect for craftsmanship and a natural ability to connect with people who work with their hands. Now 28, Jordan is the epitome of a born salesperson— he could sell ice to an Inuit in the Arctic and make it sound like a once-in-a-lifetime deal. He knows how to tailor his pitch to each client, whether it’s a seasoned professional looking for a reliable Tractor or a business owner needing efficient gardening tools. For Jordan, selling isn’t about pushing products; it’s about understanding the customer’s needs and presenting solutions that add real value. Selling high-quality name brands makes him confident in his sales approach and helps create long-term value for his customers.
The Wolf
Guido
Guido
Guido
Meet Guido, inspired by the spirited character from Disney's Cars. Guido is a 23-year-old mechanic with a passion for engineering that started before he could walk. His first words might as well have been, "4.2L Audi V8." After completing his vocational training, Guido has amassed five years of hands-on experience as a mechanic. But his day job is just the beginning—at home, five personal projects are waiting for his expert touch, ranging from restoring reliable 1960s diesel engines to perfecting the chip tuning on his daily driver. Guido thrives on challenges, tweaking ignition and fuel maps to squeeze every ounce of performance from his machines. While Guido’s heart beats for cars, he craves more than just routine "part-replacement" work. He’s driven by a need to tinker, experiment, and expand his understanding of mechanical systems across a variety of equipment. Ambitious and deeply curious, Guido is always looking for opportunities to challenge himself and grow his skills.
Onlineshop optimization
Onlineshop optimization
Onlineshop optimization
In today’s competitive landscape, relying solely on online sales risks intensifying price wars and undermining long-term business sustainability. We identified an opportunity to turn their onlineshop into a tool for driving in-store traffic, leveraging their strong brick-and-mortar market presence in Southern Germany. To address this, we restructured the entire SEA (Search Engine Advertising) approach, focusing on metropolitan areas where Endress’s reputation could be further leveraged.
Our Achievements
Increase in Page visitors
Click-Through-Rate (CTR)
Ad Rank score
Driving Traffic Through Social Media
Driving Traffic Through Social Media
To amplify Endress’s online presence and drive meaningful traffic to their website, we strategically harnessed the power of social media. By creating engaging and value-driven content tailored to Endress’s target audience, we turned their social media platforms into dynamic channels for attracting and converting users.
To amplify Endress’s online presence and drive meaningful traffic to their website, we strategically harnessed the power of social media. By creating engaging and value-driven content tailored to Endress’s target audience, we turned their social media platforms into dynamic channels for attracting and converting users.
Driving Traffic Through Social Media
To amplify Endress’s online presence and drive meaningful traffic to their website, we strategically harnessed the power of social media. By creating engaging and value-driven content tailored to Endress’s target audience, we turned their social media platforms into dynamic channels for attracting and converting users.
Leveraging
Google Ads
Leveraging
Google Ads
Leveraging
Google Ads
Our campaign emphasized Endress’s core competencies, such as expert service, high-quality products, and in-store experiences, while strategically targeting metropolitan areas to attract new customers. By refining keywords, optimizing ad copy, and focusing on high-intent searches, we ensured that Endress’s ads resonated with their audience and encouraged meaningful engagement.
Our campaign emphasized Endress’s core competencies, such as expert service, high-quality products, and in-store experiences, while strategically targeting metropolitan areas to attract new customers. By refining keywords, optimizing ad copy, and focusing on high-intent searches, we ensured that Endress’s ads resonated with their audience and encouraged meaningful engagement.
Our campaign emphasized Endress’s core competencies, such as expert service, high-quality products, and in-store experiences, while strategically targeting metropolitan areas to attract new customers. By refining keywords, optimizing ad copy, and focusing on high-intent searches, we ensured that Endress’s ads resonated with their audience and encouraged meaningful engagement.
This is what they say
This is what they say
This is what they say
Enrico Kapinos
"We realized that traditional advertising was no longer delivering the results it once had, prompting us to rethink our approach. Collaborating with FRAEM helped us see marketing from a fresh perspective, enabling us to leverage the strengths and reputation we’ve built over the past 50+ years. Their innovative strategies and tailored solutions have been instrumental in helping us adapt to changing market dynamics while staying true to our core values."
"We realized that traditional advertising was no longer delivering the results it once had, prompting us to rethink our approach. Collaborating with FRAEM helped us see marketing from a fresh perspective, enabling us to leverage the strengths and reputation we’ve built over the past 50+ years. Their innovative strategies and tailored solutions have been instrumental in helping us adapt to changing market dynamics while staying true to our core values."
Enrico Kapinos
"We realized that traditional advertising was no longer delivering the results it once had, prompting us to rethink our approach. Collaborating with FRAEM helped us see marketing from a fresh perspective, enabling us to leverage the strengths and reputation we’ve built over the past 50+ years. Their innovative strategies and tailored solutions have been instrumental in helping us adapt to changing market dynamics while staying true to our core values."
Ready to elevate your brand?
Reach out to us!
Ready to elevate your brand?
Reach out to us!
Ready to elevate your brand?
Reach out to us!
Nikkan & Soli Managing Directors
Nikkan & Soli Managing Directors
Nikkan & Soli Managing Directors
