Ford Pro Case Study: Influencer Collaboration & Content Marketing by FRAEM
Ford Pro isn’t just about vehicles it’s about powering businesses. With a legacy of innovation and an eye on the future, Ford Pro continues to shape how tradespeople, fleets, and craftsmen move through the world.
Ford Pro isn’t just about vehicles it’s about powering businesses. With a legacy of innovation and an eye on the future, Ford Pro continues to shape how tradespeople, fleets, and craftsmen move through the world.
Ford Pro isn’t just about vehicles it’s about powering businesses. With a legacy of innovation and an eye on the future, Ford Pro continues to shape how tradespeople, fleets, and craftsmen move through the world.
Bridging Brands & Creators
Influencer Collaboration Facilitation
Influencer Collaboration Facilitation
Influencer Collaboration Facilitation
On-Brand Content Production
On-Brand Content Production
Cross-Agency Coordination
Cross-Agency Coordination
Cross-Agency Coordination
We don’t need to tell you who Ford is. With iconic vehicles and a legacy of innovation, they’ve been shaping the future of transportation for over a century. So, when they roll out content, it needs to be sharp, on-brand, and future-facing.. To support their vision, FRAEM facilitated influencer collaborations through Ford’s agency and Ab durch die Hecke, producing engaging, on-brand content that met all creative and technical requirements.
We don’t need to tell you who Ford is. With iconic vehicles and a legacy of innovation, they’ve been shaping the future of transportation for over a century. So, when they roll out content, it needs to be sharp, on-brand, and future-facing.. To support their vision, FRAEM facilitated influencer collaborations through Ford’s agency and Ab durch die Hecke, producing engaging, on-brand content that met all creative and technical requirements.
We don’t need to tell you who Ford is. With iconic vehicles and a legacy of innovation, they’ve been shaping the future of transportation for over a century. So, when they roll out content, it needs to be sharp, on-brand, and future-facing.. To support their vision, FRAEM facilitated influencer collaborations through Ford’s agency and Ab durch die Hecke, producing engaging, on-brand content that met all creative and technical requirements.
Bold movement
Bold movement
Bold movement
On-Brand Content Production
On-Brand Content Production
Creating Content for Craftsmen
Creating Content for Craftsmen
Ford Pro's audience isn’t just broad it’s built on hardworking hands. That’s why our content strategy spotlighted Germany’s crafts and trades sector, with a focus on landscaping, construction, and skilled labor. To bring this to life, we worked with creators to develop hands-on content that showed how Ford Pro vehicles and tools actually simplify the job.
Ford Pro's audience isn’t just broad it’s built on hardworking hands. That’s why our content strategy spotlighted Germany’s crafts and trades sector, with a focus on landscaping, construction, and skilled labor. To bring this to life, we worked with creators to develop hands-on content that showed how Ford Pro vehicles and tools actually simplify the job.
Keeping It Real: Authentic Stories Win Engagement
Keeping It Real: Authentic Stories Win Engagement
Audiences can spot an ad from a mile away especially in industries built on trust. That’s why we focused on authentic, creator-led storytelling that felt like a peek behind the curtain, not a polished pitch. Instead of over-produced content, we captured real people in real environments, using Ford Pro trucks in ways that made sense to them hauling, towing, powering tools, getting muddy. This grounded approach wasn’t just more relatable it also performed better.
Audiences can spot an ad from a mile away especially in industries built on trust. That’s why we focused on authentic, creator-led storytelling that felt like a peek behind the curtain, not a polished pitch. Instead of over-produced content, we captured real people in real environments, using Ford Pro trucks in ways that made sense to them hauling, towing, powering tools, getting muddy. This grounded approach wasn’t just more relatable it also performed better.
Turning Trucks into Scroll-Stoppers
Turning Trucks into Scroll-Stoppers
Through Ab durch die Hecke, we shot a series of bold, playful videos featuring Ford Pro trucks directly on-site, where the action (and the mud) really happens.
Ready to elevate your brand?
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Ready to elevate your brand?
Reach out to us!
Nikkan & Soli Managing Directors
Nikkan & Soli Managing Directors
Nikkan & Soli Managing Directors
