Coloring a Brand with Purpose
Coloring a Brand with Purpose
Coloring a Brand with Purpose
From Strategy to Scroll
From Strategy to Scroll
From Strategy to Scroll
Our Achievements
in a nutshell
Our Achievements
in a nutshell
Our Achievements
in a nutshell
We worked with Maleco to redefine their digital presence. The process began with a strategic workshop that helped clarify their brand positioning and content direction. We revitalized their social media channels, introduced a new visual identity, and built momentum through consistent and purposeful content.
We worked with Maleco to redefine their digital presence. The process began with a strategic workshop that helped clarify their brand positioning and content direction. We revitalized their social media channels, introduced a new visual identity, and built momentum through consistent and purposeful content.
By combining organic growth strategies with performance marketing campaigns, we dramatically increased visibility and engagement. The result? A 10x increase in engagement, thousands of new profile visits each month, and a revitalized brand presence that opened doors to collaborations and community building.
By combining organic growth strategies with performance marketing campaigns, we dramatically increased visibility and engagement. The result? A 10x increase in engagement, thousands of new profile visits each month, and a revitalized brand presence that opened doors to collaborations and community building.
Increase in views and engagement
Increase in views and engagement
Increase in views and engagement
Accounts Engaged
Accounts Engaged
Accounts Engaged
Partnerships launched
Partnerships launched
Partnerships launched
Industry Challenges
Industry Challenges
Industry Challenges
In an industry where products have become interchangeable and innovation has slowed, Maleco faced a challenge familiar to many legacy brands. Staying relevant. Despite decades of experience and a strong reputation in the world of paints and coatings, their presence on social media lacked clarity, energy, and reach. We stepped in to reposition the brand for a digital audience. Starting with a strategic foundation, we developed a content direction that emphasized service, trust, and identity. With compelling video content and platform-specific campaigns, we helped Maleco re-engage its audience and reclaim its voice in a crowded market.
In an industry where products have become interchangeable and innovation has slowed, Maleco faced a challenge familiar to many legacy brands. Staying relevant. Despite decades of experience and a strong reputation in the world of paints and coatings, their presence on social media lacked clarity, energy, and reach. We stepped in to reposition the brand for a digital audience. Starting with a strategic foundation, we developed a content direction that emphasized service, trust, and identity. With compelling video content and platform-specific campaigns, we helped Maleco re-engage its audience and reclaim its voice in a crowded market.
In an industry where products have become interchangeable and innovation has slowed, Maleco faced a challenge familiar to many legacy brands. Staying relevant. Despite decades of experience and a strong reputation in the world of paints and coatings, their presence on social media lacked clarity, energy, and reach. We stepped in to reposition the brand for a digital audience. Starting with a strategic foundation, we developed a content direction that emphasized service, trust, and identity. With compelling video content and platform-specific campaigns, we helped Maleco re-engage its audience and reclaim its voice in a crowded market.
Low Digital Visibility
Lack of Strategic Content
Limited Lead Generation
Low Digital Visibility
Lack of Strategic Content
Limited Lead Generation
Low Digital Visibility
Lack of Strategic Content
Limited Lead Generation
Building Brand Recognition
Building Digital Momentum
Building Digital Momentum
Service Expertise
Launching Partnerships
Launching Partnerships
Our Service Expertise videos take viewers behind the scenes to showcase the craftsmanship and professionalism that define Endress. From routine maintenance to solving common issues with specific machines, these videos highlight the dedication and skill of our team. By offering insights into the service process, we build trust and demonstrate the value of our expertise, fostering a deeper connection between our brand and our customers.
Once content production gained traction, we launched an initiative that gave painters a platform to showcase their expertise. The focus was on highlighting their use of Maleco products and leveraging the authentic personalities behind the companies. These collaborations not only expanded reach but also generated user content and testimonials that built trust and made the brandโs story feel more human and relatable.
Once content production gained traction, we launched an initiative that gave painters a platform to showcase their expertise. The focus was on highlighting their use of Maleco products and leveraging the authentic personalities behind the companies. These collaborations not only expanded reach but also generated user content and testimonials that built trust and made the brandโs story feel more human and relatable.
Product Expertise
Social Media Revival
Social Media Revival
Our Product Expertise videos focus on keeping viewers informed about the latest products in stock, seasonal highlights, and current promotions. By showcasing the personal interaction between our sales team and customers, we emphasize the human connection behind every recommendation. These videos are designed to communicate not only the value of the products but also the personalized care and advice that customers can expect at Endress.
Reviving Malecoโs Instagram presence started with strategy. Through a brand positioning workshop, we developed a clear visual identity and content direction. By aligning with current trends and delivering consistent, high-quality posts, we transformed an inactive account into an engaging, branded platform one that now builds real community and sparks conversations.
Reviving Malecoโs Instagram presence started with strategy. Through a brand positioning workshop, we developed a clear visual identity and content direction. By aligning with current trends and delivering consistent, high-quality posts, we transformed an inactive account into an engaging, branded platform one that now builds real community and sparks conversations.
Leveraging Trending Content
Trends move fast we made sure Maleco stayed ahead. To drive relevance and reach, we created short-form videos tailored to current trends from visual hooks to tone and structure. This helped us turn complex topics into digestible, shareable moments while maintaining Malecoโs brand integrity. It wasnโt just video, it was strategy in motion.
Trends move fast, and we made sure Maleco kept up. To drive relevance and reach, we produced short-form videos that followed current formats. Many of these trends focused on relatability and humor. From visual hooks to tone and structure, every piece was tailored to the platform. This approach helped turn complex topics into digestible, shareable moments while staying true to Malecoโs brand identity. It wasnโt just content. It was strategy in motion.
Trends move fast, and we made sure Maleco kept up. To drive relevance and reach, we produced short-form videos that followed current formats. Many of these trends focused on relatability and humor. From visual hooks to tone and structure, every piece was tailored to the platform. This approach helped turn complex topics into digestible, shareable moments while staying true to Malecoโs brand identity. It wasnโt just content. It was strategy in motion.
Running Performance Campaigns
Running Performance Campaigns
Running Performance Campaigns
To boost Maleco's online presence and drive qualified traffic, we developed and executed a full-funnel performance marketing strategy.
Performance Campaigns
We kicked off with high-impact awareness campaigns across Meta and Google, tailored to Malecoโs target audience in the home improvement and renovation sector. These campaigns focused on showcasing Maleco's unique services and inviting users to engage through video content, static ads, and branded messaging designed to stop the scroll.
We kicked off with high-impact awareness campaigns across Meta and Google, tailored to Malecoโs target audience in the home improvement and renovation sector. These campaigns focused on showcasing Maleco's unique services and inviting users to engage through video content, static ads, and branded messaging designed to stop the scroll.
We kicked off with high-impact awareness campaigns across Meta and Google, tailored to Malecoโs target audience in the home improvement and renovation sector. These campaigns focused on showcasing Maleco's unique services and inviting users to engage through video content, static ads, and branded messaging designed to stop the scroll.
This is what they say
This is what they say
This is what they say
Florian Leonhart
Florian Leonhart
"Working with FRAEM was a turning point for our digital communication. Their team understood our industry and translated our brand into content that feels authentic and professional. The collaboration was smooth, creative, and always on point from strategy to execution. Weโre finally seeing the kind of online engagement that reflects the quality of our products and our values as a company."
"Working with FRAEM was a turning point for our digital communication. Their team understood our industry and translated our brand into content that feels authentic and professional. The collaboration was smooth, creative, and always on point from strategy to execution. Weโre finally seeing the kind of online engagement that reflects the quality of our products and our values as a company."
Florian Leonhart
"Working with FRAEM was a turning point for our digital communication. Their team understood our industry and translated our brand into content that feels authentic and professional. The collaboration was smooth, creative, and always on point from strategy to execution. Weโre finally seeing the kind of online engagement that reflects the quality of our products and our values as a company."
Ready to elevate your brand?
Reach out to us!
Ready to elevate your brand?
Reach out to us!
Nikkan & Soli Managing Directors
Nikkan & Soli Managing Directors
Nikkan & Soli Managing Directors
Building Digital Momentum
Social Media Revival
Reviving Malecoโs Instagram presence started with strategy. Through a brand positioning workshop, we developed a clear visual identity and content direction. By aligning with current trends and delivering consistent, high-quality posts, we transformed an inactive account into an engaging, branded platform one that now builds real community and sparks conversations.
Launching Partnerships
Once content production gained traction, we launched an initiative that gave painters a platform to showcase their expertise. The focus was on highlighting their use of Maleco products and leveraging the authentic personalities behind the companies. These collaborations not only expanded reach but also generated user content and testimonials that built trust and made the brandโs story feel more human and relatable.
Leveraging Trending Content
Trends move fast, and we made sure Maleco kept up. To drive relevance and reach, we produced short-form videos that followed current formats. Many of these trends focused on relatability and humor. From visual hooks to tone and structure, every piece was tailored to the platform. This approach helped turn complex topics into digestible, shareable moments while staying true to Malecoโs brand identity. It wasnโt just content. It was strategy in motion.