Coloring a Brand with Purpose
Coloring a Brand with Purpose
Coloring a Brand with Purpose
Social Media Strategy
Social Media Strategy
Social Media Strategy
Content Creation
Pertformance Marketing
Pertformance Marketing
Pertformance Marketing
From Strategy to Scroll
From Strategy to Scroll
From Strategy to Scroll
Our Achievements
in a nutshell
Our Achievements
in a nutshell
Our Achievements
in a nutshell
With Maleco, we didn’t just manage social media we redefined their digital presence. Starting with a strategic workshop, we developed a clear brand positioning and content direction. From there, we revived a dormant Instagram profile, created an engaging visual identity, and built momentum through consistent, purposeful content.
With Maleco, we didn’t just manage social media we redefined their digital presence. Starting with a strategic workshop, we developed a clear brand positioning and content direction. From there, we revived a dormant Instagram profile, created an engaging visual identity, and built momentum through consistent, purposeful content.
By combining organic growth tactics with performance marketing, we dramatically increased visibility and engagement. The result? A 10x increase in views, hundreds of new profile visits each month, and a revitalized brand presence that opened doors to collaborations and community building.
By combining organic growth tactics with performance marketing, we dramatically increased visibility and engagement. The result? A 10x increase in views, hundreds of new profile visits each month, and a revitalized brand presence that opened doors to collaborations and community building.
Increase in views and engagement
Increase in views and engagement
Monthly profile visitors
Monthly profile visitors
Monthly profile visitors
Partnerships launched
Partnerships launched
Partnerships launched
Industry Challenges
Industry Challenges
Industry Challenges
Maleco is a trusted expert in high-quality paints, coatings, and professional solutions for interiors and facades. While their products lead in quality, their digital presence hadn’t caught up. Social channels, especially Instagram, lacked energy and engagement. We stepped in to bring it to life crafting a content strategy, producing visually compelling videos, and launching targeted campaigns. The result? A revived online presence that reflects Maleco’s expertise and connects with the right audience.
Maleco is a trusted expert in high-quality paints, coatings, and professional solutions for interiors and facades. While their products lead in quality, their digital presence hadn’t caught up. Social channels, especially Instagram, lacked energy and engagement. We stepped in to bring it to life crafting a content strategy, producing visually compelling videos, and launching targeted campaigns. The result? A revived online presence that reflects Maleco’s expertise and connects with the right audience.
Maleco is a trusted expert in high-quality paints, coatings, and professional solutions for interiors and facades. While their products lead in quality, their digital presence hadn’t caught up. Social channels, especially Instagram, lacked energy and engagement. We stepped in to bring it to life crafting a content strategy, producing visually compelling videos, and launching targeted campaigns. The result? A revived online presence that reflects Maleco’s expertise and connects with the right audience.
Low Digital Visibility
Lack of Strategic Content
Limited Lead Generation
Low Digital Visibility
Lack of Strategic Content
Limited Lead Generation
Low Digital Visibility
Lack of Strategic Content
Limited Lead Generation
Building Brand Recognition
Building Digital Momentum
Building Digital Momentum
Service Expertise
Service Expertise
Our Service Expertise videos take viewers behind the scenes to showcase the craftsmanship and professionalism that define Endress. From routine maintenance to solving common issues with specific machines, these videos highlight the dedication and skill of our team. By offering insights into the service process, we build trust and demonstrate the value of our expertise, fostering a deeper connection between our brand and our customers.
Our Service Expertise videos take viewers behind the scenes to showcase the craftsmanship and professionalism that define Endress. From routine maintenance to solving common issues with specific machines, these videos highlight the dedication and skill of our team. By offering insights into the service process, we build trust and demonstrate the value of our expertise, fostering a deeper connection between our brand and our customers.
Our Service Expertise videos take viewers behind the scenes to showcase the craftsmanship and professionalism that define Endress. From routine maintenance to solving common issues with specific machines, these videos highlight the dedication and skill of our team. By offering insights into the service process, we build trust and demonstrate the value of our expertise, fostering a deeper connection between our brand and our customers.
Product Expertise
Product Expertise
Product Expertise
Our Product Expertise videos focus on keeping viewers informed about the latest products in stock, seasonal highlights, and current promotions. By showcasing the personal interaction between our sales team and customers, we emphasize the human connection behind every recommendation. These videos are designed to communicate not only the value of the products but also the personalized care and advice that customers can expect at Endress.
Our Product Expertise videos focus on keeping viewers informed about the latest products in stock, seasonal highlights, and current promotions. By showcasing the personal interaction between our sales team and customers, we emphasize the human connection behind every recommendation. These videos are designed to communicate not only the value of the products but also the personalized care and advice that customers can expect at Endress.
Our Product Expertise videos focus on keeping viewers informed about the latest products in stock, seasonal highlights, and current promotions. By showcasing the personal interaction between our sales team and customers, we emphasize the human connection behind every recommendation. These videos are designed to communicate not only the value of the products but also the personalized care and advice that customers can expect at Endress.
Leveraging Trending Content
Trends move fast we made sure Maleco stayed ahead. To drive relevance and reach, we created short-form videos tailored to current trends from visual hooks to tone and structure. This helped us turn complex topics into digestible, shareable moments while maintaining Maleco’s brand integrity. It wasn’t just video, it was strategy in motion.
Running Performance Campaigns
Running Performance Campaigns
Running Performance Campaigns
To boost Maleco's online presence and drive qualified traffic, we developed and executed a full-funnel performance marketing strategy.
Performance Campaigns
We kicked off with high-impact awareness campaigns across Meta and Google, tailored to Maleco’s target audience in the home improvement and renovation sector. These campaigns focused on showcasing Maleco's unique services and inviting users to engage through video content, static ads, and branded messaging designed to stop the scroll.
We kicked off with high-impact awareness campaigns across Meta and Google, tailored to Maleco’s target audience in the home improvement and renovation sector. These campaigns focused on showcasing Maleco's unique services and inviting users to engage through video content, static ads, and branded messaging designed to stop the scroll.
We kicked off with high-impact awareness campaigns across Meta and Google, tailored to Maleco’s target audience in the home improvement and renovation sector. These campaigns focused on showcasing Maleco's unique services and inviting users to engage through video content, static ads, and branded messaging designed to stop the scroll.
This is what they say
This is what they say
This is what they say
Florian Leonhart
Florian Leonhart
"Working with FRAEM was a turning point for our digital communication. Their team understood our industry and translated our brand into content that feels authentic and professional. The collaboration was smooth, creative, and always on point from strategy to execution. We’re finally seeing the kind of online engagement that reflects the quality of our products and our values as a company."
"Working with FRAEM was a turning point for our digital communication. Their team understood our industry and translated our brand into content that feels authentic and professional. The collaboration was smooth, creative, and always on point from strategy to execution. We’re finally seeing the kind of online engagement that reflects the quality of our products and our values as a company."
Florian Leonhart
"Working with FRAEM was a turning point for our digital communication. Their team understood our industry and translated our brand into content that feels authentic and professional. The collaboration was smooth, creative, and always on point from strategy to execution. We’re finally seeing the kind of online engagement that reflects the quality of our products and our values as a company."
Ready to elevate your brand?
Reach out to us!
Ready to elevate your brand?
Reach out to us!
Nikkan & Soli Managing Directors
Nikkan & Soli Managing Directors
Nikkan & Soli Managing Directors
Building Digital Momentum
Social Media Revival
Reviving Maleco’s Instagram presence started with strategy. Through a brand positioning workshop, we developed a clear visual identity and content direction. By aligning with current trends and delivering consistent, high-quality posts, we transformed an inactive account into an engaging, branded platform one that now builds real community and sparks conversations.
Launching Partnerships
Once the content production gained traction, we kicked-off an initiative to offer painters a platform to advertise their expertise, highlighting their use of Maleco products, and leveraging authentic characters with the companies. These collaborations not only expanded reach but also brought in user-generated content and testimonials boosting trust and humanizing the brand’s story in the eyes of followers.
Leveraging Trending Content
Trends move fast we made sure Maleco stayed ahead. To drive relevance and reach, we created short-form videos tailored to current trends from visual hooks to tone and structure. This helped us turn complex topics into digestible, shareable moments while maintaining Maleco’s brand integrity. It wasn’t just video, it was strategy in motion.