Parici Case Study: Investor Video Production & Story Development by FRAEM
The Café par ici is a family-owned pâtisserie from Hamburg, bringing a touch of Parisian flair to every corner of the city. With three cozy locations, handmade pastries, and an unmistakable sense of joie-de-vivre, par ici has become a local favorite, one croissant at a time.
The Café par ici is a family-owned pâtisserie from Hamburg, bringing a touch of Parisian flair to every corner of the city. With three cozy locations, handmade pastries, and an unmistakable sense of joie-de-vivre, par ici has become a local favorite, one croissant at a time.
The Café par ici is a family-owned pâtisserie from Hamburg, bringing a touch of Parisian flair to every corner of the city. With three cozy locations, handmade pastries, and an unmistakable sense of joie-de-vivre, par ici has become a local favorite, one croissant at a time.
From local delight to digital crave-brand
From local delight to digital crave-brand
From local delight to digital crave-brand
Content Creation & Social Media
Content Creation & Social Media
Content Creation & Social Media
Visual Identity in Motion
Visual Identity in Motion
Visual Identity in Motion
Website & UX (Coming Soon)
Website & UX (Coming Soon)
Website & UX (Coming Soon)
Our Achievements
in a nutshell
Our Achievements
in a nutshell
Our Achievements
in a nutshell
Building on Parici’s strong local presence, we translated the café’s personality and craftsmanship into a consistent digital story. Through authentic content and locally focused campaigns, we expanded Parici’s reach beyond its physical locations and turned everyday moments into shareable brand experiences.
Building on Parici’s strong local presence, we translated the café’s personality and craftsmanship into a consistent digital story. Through authentic content and locally focused campaigns, we expanded Parici’s reach beyond its physical locations and turned everyday moments into shareable brand experiences.
By combining organic content with targeted performance marketing, we increased visibility, drove real engagement, and strengthened the connection between in-store experience and digital touchpoints.
By combining organic content with targeted performance marketing, we increased visibility, drove real engagement, and strengthened the connection between in-store experience and digital touchpoints.
Organic Reach
Organic Reach
Organic Reach
Views in the first 6 months
Views in the first 6 months
Views in the first 6 months
Locations actively involved
Locations actively involved
Locations actively involved
A Taste of
A Taste of
Motion
Motion
This is what they say
This is what they say
This is what they say
Remi Brinker
Remi Brinker
FRAEM truly understood what Parici stands for. They didn’t try to turn us into something we’re not, but helped us express our personality more clearly online. The content feels natural, honest, and very “us”. The collaboration was easy, creative, and always on point.
FRAEM truly understood what Parici stands for. They didn’t try to turn us into something we’re not, but helped us express our personality more clearly online. The content feels natural, honest, and very “us”. The collaboration was easy, creative, and always on point.
Remi Brinker
FRAEM truly understood what Parici stands for. They didn’t try to turn us into something we’re not, but helped us express our personality more clearly online. The content feels natural, honest, and very “us”. The collaboration was easy, creative, and always on point.
Ready to elevate your brand?
Reach out to us!
Ready to elevate your brand?
Reach out to us!
Ready to elevate your brand?
Reach out to us!
Nikkan & Soli Managing Directors
Nikkan & Soli Managing Directors
Nikkan & Soli Managing Directors
Crafting Digital Delight
Crafting Digital Delight
Crafting Digital Delight
Serving Personality, One Post at a Time
Our social media work for par ici focuses on showing the brand’s real charm. People, french pastries, and personality. Every video captures daily café life in a way that feels natural and unpolished but still curated and on-brand.
Telling Stories that Taste Like Home
We bring par ici’s story to life through content that feels close and familiar. From baristas sharing recipes to playful moments with customers, each piece builds a sense of connection and warmth that reflects who they really are.
Blending Trends with Tradition
Par ici is authentic, but never outdated. Our short-form videos tap into current formats and humor without losing their unique atmosphere. The result is a feed that looks good, feels real, and grows a community that genuinely engages.