Phase 03 - CREATE

Phase 03 - CREATE

This is where strategy becomes real.

In every format, on every channel.

Everything built in phase one and two now meets the world. Content, campaigns, websites, corporate design. Every piece is built with the strategy behind it and the audience in front of it. Not for volume. For impact.

Everything built in phase one and two now meets the world. Content, campaigns, websites, corporate design. Every piece is built with the strategy behind it and the audience in front of it. Not for volume. For impact.

You?

You?

.why

Good ideas don't fail at the thinking stage.

Strategy and identity mean nothing without execution. Most brands don't fail because the thinking was wrong. They fail because the output didn't match the thinking, production was inconsistent, or content stopped before it had the chance to build.

Creation is the moment where a brand delivers on what it promises. FRAEM brings that moment to life with the same care that goes into every good idea.

We produce with the strategy in hand.

Every brief that enters Implement is filtered through what we know about the brand. That's what separates brand-consistent output from a pile of deliverables that look like they came from five different agencies.

We work channel-native.

What works on LinkedIn is not a trimmed-down version of a TV ad. We build content for the platform it lives on, in the format the audience actually consumes, without losing the brand thread.

We scale without losing quality.

Using smart workflows, automation, and AI where it genuinely helps, we build production pipelines that can grow with the brand without the overhead growing at the same rate.

.how

Channel-native. Brand-consistent. Built to perform.

.what

A brand presence that builds over time.

Create covers the full production range: corporate design, content, web, campaigns, performance, and everything in between. The output isn't a one-time delivery. It's a body of work that builds on itself, each piece contributing to a brand presence that compounds over time.

Services

Four disciplines.
One coherent output.

Four disciplines.
One coherent output.

Corporate Design

01

Corporate Design

From system to finished look.

Corporate design is identity in use. We translate the CI and the design system into every format the brand appears in: presentations, stationery, print, signage, digital assets. Held to the same standard as the brand itself, right down to a three-page proposal document.

(

Presentation Design

)

(

Stationery & Print

)

(

Digital Asset Production

)

01

Corporate Design

From system to finished look.

Corporate design is identity in use. We translate the CI and the design system into every format the brand appears in: presentations, stationery, print, signage, digital assets. Held to the same standard as the brand itself, right down to a three-page proposal document.

(

Presentation Design

)

(

Stationery & Print

)

(

Digital Asset Production

)

Corporate Design

01

Corporate Design

From system to finished look.

Corporate design is identity in use. We translate the CI and the design system into every format the brand appears in: presentations, stationery, print, signage, digital assets. Held to the same standard as the brand itself, right down to a three-page proposal document.

(

Presentation Design

)

(

Stationery & Print

)

(

Digital Asset Production

)

Corporate Design
Content Production

02

Content Production

Material that fits the strategy.

We produce across the full range: photo, video, motion, copy. Every piece is made for the platform and the audience it is meant for, not repurposed from somewhere else. One brief, one standard, every format.

(

Photo & Video Production

)

(

Social Content

)

(

Editorial & Copy

)

02

Content Production

Material that fits the strategy.

We produce across the full range: photo, video, motion, copy. Every piece is made for the platform and the audience it is meant for, not repurposed from somewhere else. One brief, one standard, every format.

(

Photo & Video Production

)

(

Social Content

)

(

Editorial & Copy

)

Content Production

02

Content Production

Material that fits the strategy.

We produce across the full range: photo, video, motion, copy. Every piece is made for the platform and the audience it is meant for, not repurposed from somewhere else. One brief, one standard, every format.

(

Photo & Video Production

)

(

Social Content

)

(

Editorial & Copy

)

Content Production
Website & UX

03

Website & UX

The site that carries sales.

The website is usually the first place your brand is genuinely judged. We plan it, design it and build it: structure, interface, CMS, and the technical groundwork for search and AI answers. So the site answers the questions that would otherwise come up in the first call.

(

UX & Information Architecture

)

(

UI & Visual Design

)

(

Build & CMS

)

03

Website & UX

The site that carries sales.

The website is usually the first place your brand is genuinely judged. We plan it, design it and build it: structure, interface, CMS, and the technical groundwork for search and AI answers. So the site answers the questions that would otherwise come up in the first call.

(

UX & Information Architecture

)

(

UI & Visual Design

)

(

Build & CMS

)

Website & UX

03

Website & UX

The site that carries sales.

The website is usually the first place your brand is genuinely judged. We plan it, design it and build it: structure, interface, CMS, and the technical groundwork for search and AI answers. So the site answers the questions that would otherwise come up in the first call.

(

UX & Information Architecture

)

(

UI & Visual Design

)

(

Build & CMS

)

Website & UX
Performance Marketing

04

Performance Marketing

Reach with a traceable contribution.

Performance works best when the brand behind it is clear. We plan and run paid campaigns out of the positioning, across social, search and now inside ChatGPT. Optimised for contribution to the business, not for clicks.

(

Paid Social

)

(

Search & AI Ads

)

(

Creative Testing

)

04

Performance Marketing

Reach with a traceable contribution.

Performance works best when the brand behind it is clear. We plan and run paid campaigns out of the positioning, across social, search and now inside ChatGPT. Optimised for contribution to the business, not for clicks.

(

Paid Social

)

(

Search & AI Ads

)

(

Creative Testing

)

Performance Marketing

04

Performance Marketing

Reach with a traceable contribution.

Performance works best when the brand behind it is clear. We plan and run paid campaigns out of the positioning, across social, search and now inside ChatGPT. Optimised for contribution to the business, not for clicks.

(

Paid Social

)

(

Search & AI Ads

)

(

Creative Testing

)

Performance Marketing

(What else?)

Thinking beyond the job posting.

Thinking beyond the job posting.

The skilled labor shortage is the most pressing challenge for many businesses, especially in the crafts and trades sector. Job postings alone won't solve it. We treat recruiting content as a full brand touchpoint: from job listings to career pages to targeted recruiting campaigns on social media. Everything aligned with the employer brand and compelling enough to reach candidates who aren't actively looking.

Why Fraem?

We build it the same way we thought it.

Most agencies separate strategy from production. One team thinks, another builds. A lot gets lost in that gap. At FRAEM, the people who understand the strategy work closely with the people who produce. That's more than a process advantage, it's a quality advantage. In implementation, this closeness means every deliverable stays connected to the brief it came from. Nothing drifts. Nothing gets made just to fill a slot.

Strategy down to the detail

Every deliverable is measured against the strategic brief, not gut feeling.

Strategy down to the detail

Every deliverable is measured against the strategic brief, not gut feeling.

Strategy down to the detail

Every deliverable is measured against the strategic brief, not gut feeling.

One team, one standard

No handoff between strategy and production. The people who understand the brand shape the output.

One team, one standard

No handoff between strategy and production. The people who understand the brand shape the output.

One team, one standard

No handoff between strategy and production. The people who understand the brand shape the output.

Channel-native production

Content is built for the platform it lives on, not retrofitted after the fact.

Channel-native production

Content is built for the platform it lives on, not retrofitted after the fact.

Channel-native production

Content is built for the platform it lives on, not retrofitted after the fact.

Scalable without losing quality

Smart workflows and automation ensure output grows without the standard dropping.

Scalable without losing quality

Smart workflows and automation ensure output grows without the standard dropping.

Scalable without losing quality

Smart workflows and automation ensure output grows without the standard dropping.

Want to know more? Check out our approach!

Want to know more? Check out our approach!

How the Create phase runs

How the Create phase runs

Four steps, in this order.

Four steps, in this order.

In the third phase we produce what your customers actually get to see. Every service in this phase runs through the same four step process. Only here you work along, because content and approvals come from you.

In the third phase we produce what your customers actually get to see. Every service in this phase runs through the same four step process. Only here you work along, because content and approvals come from you.

1

Kickoff

Access, scope, and who makes the final call.

We need the rulebook from Shape, the content that already exists, and access to the systems where things get produced and published. And we settle who approves, because the timeline depends on that more than on production itself.

1

Kickoff

Access, scope, and who makes the final call.

We need the rulebook from Shape, the content that already exists, and access to the systems where things get produced and published. And we settle who approves, because the timeline depends on that more than on production itself.

2

Work

Production in rounds, not in one go.

Website, photo, video, print or campaign, depending on the mandate. We check everything against the rulebook before you see it, so you discuss content and not spacing. From you we need content and approvals on time, because the timeline hangs on them.

2

Work

Production in rounds, not in one go.

Analysis, concept, production or evaluation, depending on the phase. Whatever comes out, we sort it before you see it. Not every inconsistency is a problem, and not every finding matters equally. You get what counts, not all of it. We need nothing from you.

3

Review

We show it. You decide how it goes on.

Fixed feedback rounds, the number agreed in the proposal. All feedback goes through one person on your side, otherwise it contradicts itself. Before launch there is a final approval, in writing, so afterwards it is clear what was approved.

3

Review

We show it. You decide how it goes on.

Whether it is a workshop, feedback round or review call depends on the phase. Who decides does not. What we have is on the table, the options get tested, and the direction is set by those who will defend it internally.

4

Handover

The finished files and the rules for reusing them.

Website, images, videos or print data, in editable and in final formats. Plus a short guide on how to change them, extend them and where the limits are. Who works with them afterwards is your call. You are not dependent on us for it.

4

Handover

The finished files and the rules for reusing them.

Whatever the phase produces, you get it twice: as working material for production and as a short version for internal alignment. The scope follows the mandate, the two versions stay. After that, you carry on, with or without us.

Our Work

Here’s what we’ve been up to

Here’s what we’ve been up to

Here’s what we’ve been up to

From local legends to global brands

From local legends to global brands

From local legends to global brands

Ab durch die Hecke
Brand Awareness / Recruiting

Content that converts
(and doesn’t suck).
Let’s talk.

Content that converts
(and doesn’t suck).
Let’s talk.

Content that converts
(and doesn’t suck).
Let’s talk.

Nikkan & Soli Managing Directors

Nikkan & Soli Managing Directors

Nikkan & Soli Managing Directors