AL-KO Case Study: Social Media, Influencer Marketing & Performance Marketing by FRAEM

AL-KO and solo® by AL-KO partnered with Fraem to strengthen their social presence across the DACH region. Through the Fraem Social System (our Full-Marketing Service) we manage and create social-first content, support influencer initiatives, and amplify visibility through performance marketing on Instagram and TikTok. The goal was clear: build awareness, stay relevant, and create content that resonates across DACH.

Full-Marketing Service

Building brand awareness

DACH-Relevant Storytelling

Performance Marketing

Our Achievementsin a nutshell

With a social-first strategy, we helped AL-KO build stronger digital visibility across the DACH region.

By combining ongoing content production, localized storytelling, influencer initiatives, and paid amplification, we created a more consistent and scalable brand presence for both AL-KO and solo® by AL-KO.

Mit einer Social-First-Strategie haben wir AL-KO geholfen, eine stärkere digitale Sichtbarkeit in der DACH-Region aufzubauen.

Durch die Kombination von laufender Inhaltserstellung, lokalisierter Erzählweise, Influencer-Initiativen und bezahlter Verstärkung haben wir eine konsistentere und skalierbarere Markenpräsenz für AL-KO und solo® by AL-KO geschaffen.

Industry Challenges

In garden tech, strong products alone do not guarantee attention on social media. For AL-KO, the challenge was not only to stay visible, but to make content feel relevant across multiple markets at once. Communication had to work for Germany, Austria, and Switzerland, while keeping both AL-KO and solo® by AL-KO recognizable within one consistent brand ecosystem. Fraem addressed this with a scalable content system built for awareness first.

Building Brand Awareness

DACH-Relevant Storytelling

Performance Marketing

Building Brand Awareness

DACH-Relevant Storytelling

Performance Marketing

Garden Performance

Building Brand Awareness

Social Media Content

We maintain and create ongoing content for AL-KO’s social presence across Instagram and TikTok. Instead of treating social media as a static product feed, we built a content rhythm designed to keep the brand present in the daily scroll. Topic planning, seasonal relevance, and platform-native execution turned the channels into a consistent awareness driver.

Influencer Initiative

To extend reach beyond owned channels, influencer collaborations became an important part of the awareness strategy. Creator-led content helped bring AL-KO and solo® by AL-KO into more native social environments, creating additional trust, visibility, and audience touchpoints.

Performance Marketing

Organic content was supported by performance marketing to amplify strong creative assets and scale reach further. This helped selected content work harder beyond the initial post, keeping AL-KO visible with relevant audiences and reinforcing overall awareness goals.

Strategic Brand Split

During the collaboration, FRAEM identified that AL-KO and solo® by AL-KO address different audiences with different product focuses. Instead of communicating both brands through the same content approach, we recommended a clearer strategic separation that allows each brand to speak more directly to its target group.

By initiating a distinct content direction for AL-KO and solo® by AL-KO, we were able to tailor messaging, visuals, and storytelling to the specific needs of each audience. This approach strengthened brand clarity, improved relevance for viewers, and created a more effective social media presence across the DACH region.

DACH-Centric
Storytelling

A key part of the strategy was localization. Our content is created to feel relatable across Germany, Austria, and Switzerland from language nuance to regional references and market relevance. This allows the brand to speak to a broader audience without losing clarity or consistency.

Scaling Reach Through Social & Performance

To expand the reach of organic content, selected posts were supported through targeted performance marketing. This allowed strong creative assets to reach broader audiences while keeping AL-KO visible to relevant gardening and outdoor communities across the DACH region.

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AL-KO’s social presence is built on a consistent stream of short-form content designed for Instagram and TikTok. From product showcases to relatable gardening moments, the content highlights real use cases and seasonal topics relevant to audiences across DACH. This approach helps keep the brand visible, relatable, and active in the daily social media feed.